They describe the program by saying:"The Tasters are a group of influential and active adults that help spread the word about NESCAFÉ TASTER'S CHOICE. This elite team also provides feedback on NESCAFÉ TASTER'S CHOICE products, promotions and marketing efforts as well as trends in the marketplace. In exchange, Tasters can receive promotional items, samples, and coupons to share with friends, acquaintances, and others in their community. In addition, Tasters can complete simple weekly activities and earn points that can be used to redeem great rewards in our online store."
Thanks, Frugal Femina!